So, did the new Gap logo inspire anyone else to buy some real estate, or maybe open up a 401k? I personally thought it looked like an advertisement for a financial institute! Its implementation and subsequent retraction spelled out 5 kinds of hasty. I spent days complaining about the sloppiness of swapping out 1 logo on the website while completely ignoring the fine details of things like the favicon, existing .jpgs on the site that used the old logo, and so and and so forth.
But you know what?
I visited the Gap website at least 5 times that fateful week.
I've never been to the Gap website, let alone taken the time to browse their clothing section. Ultimately I'm not a shopaholic, and therefore have no need for their trendy sweaters, but what a way to generate some talk and maybe even some sales.
I doubt I condone it if that was the sole purpose. "Hey, let's upload something ugly just so we'll get a few more hits." As an SEO advisor, I constantly hammer home a message at work that bears repeating "usability and honesty." Generate content specifically for your users and not specifically for the web hits. But for this average Jane, a crappy logo got me to their website and shopping. Take of that what you will, and keep on keepin' on.
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